For more information, contact:
Laura Cleland
Rockey Hill & Knowlton
503-248-9468, cell: 503-887-7698
laura.cleland@hillandknowlton.com
FOR IMMEDIATE RELEASE
June 11, 2004
Smart Tread Introduces New Tire Safety Concept
Testimony before the Senate Subcommittee on Competition, Foreign Commerce and Infrastructure unveiled new life-saving tire improvement
On June 3, 2004, Portland, Ore.-based Smart Tread, LLC testified before the United States Senate Commerce, Science and Transportation Committee, Subcommittee on Competition, Foreign Commerce and Infrastructure, to unveil a significant new tire safety concept.
The hearing was designed to look at the status of the TREAD Act, passed in November 2000. The Committee wanted to learn how much of the Act has been implemented and whether or not it’s working. Smart Tread’s role in the hearing was to provide a look forward at what more can be done to enhance tire safety. The panels that testified were:
Panel 1: Dr. Jeffrey Runge, NHTSA Administrator
Panel 2: Don Shea, Rubber Manufacturers Association; Rob Strassburger, Alliance of Automobile Manufacturers; Bruce Starr, Smart Tread; Joan Claybrook, Public Citizen
Smart Tread’s testimony detailed a new tire safety concept that will enable people to know when their tire tread is unsafe. (See attached Fact Sheet for details.) Starr explained how standardization of this visually obvious tread wear identifier will make our roads safer. Starr also represents Oregon State Senate District 15 as a part-time citizen legislator.
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Fact Sheet
Each year 43,000 people are killed in highway accidents. Millions more are injured.
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Smart Tread, LLC is dedicated to developing technology and promoting ideas that save lives and prevent injuries by improving traffic safety on public roads and highways. The technology exists to create a standardized visually obvious tread wear indicator so people will know when their tire tread is unsafe.
Who is Smart Tread, LLC?
Smart Tread is a small company located in Portland, Oregon. The company is held by the five founding members, the Safe and Sound Trust, and a group of individual, like-minded investors.
Smart Tread’s Mission
Improve traffic safety by helping to remove dangerously worn tires from our public roads and highways.
Worn Tire Tread is a Problem
Two out of three drivers do not know how to tell if their tires are bald. Nearly one in 10 vehicles on our roads today is driving with at least one bald tire. NHTSA projects that in 2003 there were 230,199,000 registered vehicles. That translates into nearly 23 million vehicles with at least one bald tire – a tire that is unable to function well in wet road conditions, a tire that is susceptible to puncture and blow-out, and a tire that has a higher chance of being under-inflated.
The Smart Tread Solution
Utilizing existing technology, Smart Tread proposes to embed color into tire tread at 4/32 of an inch – a yellow warning layer; and a red layer at 2/32 of an inch – the point at which the tire is bald and no longer safe to be on the road. In the pictures below, one tire is a typical carbon black tire with tread worn down to 3/32 of an inch. The second tire has yellow embedded at 3/32 of an inch. This tread has also been worn down to 3/32 of an inch – the point at which the color becomes visible. One can see how simple it is to identify a worn tire using this colorized system.